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News
Cognitiv opens first non-US office in Vancouver after 388% ContextGPT growth
1+ hour, 7+ min ago (829+ words) Hub handles big data, web collection, attribution and machine learning operations, recruiting from UBC and Simon Fraser. Will governance keep up with scale? Cognitiv today opened an engineering and data hub in Vancouver, British Columbia, its first office outside the…...
Intentsify makes the case that AI agents fail without grounded intent data
3+ mon, 1+ day ago (646+ words) Intentsify argues AI agents fail not because models are weak, but because intent data fed to them is incomplete, stale, or misaligned with actual buyer signals. "An agent operating on incomplete or imprecise signals isn't just underperforming," Allieri writes in…...
Amazon DSP auto deal selection picks streaming TV inventory by itself
3+ mon, 1+ week ago (688+ words) Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs. Amazon Ads on April 15, 2026, launched automatic deal selection inside Amazon DSP, a machine-learning feature that removes the…...
IAB UK: 95% of UK digital ad businesses already use AI - far ahead of the rest
3+ mon, 2+ week ago (671+ words) IAB UK research shows 95% of digital advertising businesses already deploy AI versus just 16% of UK businesses overall, inside a sector worth £40bn annually. According to IAB UK, 72% of businesses in digital advertising have been using AI for over a year. This…...